For founders, creators + practitioners with something to say and something to sell.
IT’S TIME FOR YOUR
POVtoPROFIT
Turn your truth into social media content people remember, follow, trust and buy from.
This one’s for the disruptors, contrarians, weirdos, scrunchy, crunchy, granola, woo, born again, and any other genre of badass or outcast that the world has called “too much” one too many times…
What if the only thing standing between you and a recognizable personal brand are the opinions you keep watering down?
Your hottest takes.
Your most polarizing perspectives.
Your industry disruption.
What if the thing you’ve been told to soften, niche down, or keep to yourself is actually the thing that could grow your audience, bring in better leads, and make you (way) more money?
And what if building an online audience that knows, likes and trusts you started with saying what you actually think?
Your point of view is how youbreak freeand become impossible to ignore
POV to Profit shows you how to sharpen what you actually think, turn it into strategic social media content, grow an audience around it, and create a clear path from attention → leads → profit.
But what if…
Whatever your current social media problem is, I’ve probably seen it before
I’m posting and not growing
“For the past 8 years I had been at a standstill and even slowly going down in followers. Weeks into Jamie’s course I finally started growing again.”
Heather Roma Wicks
My views suck
“My views 4X’d after a few days of working with Jamie.”
Elyssa Jakim
I don’t know what to say
“Through her guidance and the way she breaks everything down, I uncovered my authentic voice and gained so much clarity about what I love to share and how to share it.”
Korin
I’m scared to be controversial
“I would recommend her support to anyone looking to grow on social, especially if you’ve got controversial ideas, you’re afraid of being shadow banned, and you’re afraid of being yourself online.”
Dawn Petrin
How does this actually translate to money?
“I’ve already started making more revenue since working with Jamie on my socials. Her brain knows exactly how to help you mold a raw idea into something that makes bank.”
Chanti Zak
I want SERIOUS growth
“Jamie… built a content strategy that grew our following past 300K across platforms… thousands of leads per month, with the best months nearing 5K new leads.”
Andrew Kaufman, M.D.
You do not need to become an internet menace to have a strong point of view 😈
This is not a course in starting fights in the comments or getting cancelled on purpose.
(^^Though I’ll tell you in a minute how it ended up being one of the best things to ever happen to me and my business.)
Here’s how you turn a hot take into an actual growth strategy
Aka. how to tell the difference between having opinions and turning them into $$.
The framework helps you identify the ideas that are:
1.Grounded in experience
Something you’ve actually lived, tested, noticed, or earned the right to have an opinion about.
2.The stakes are high enough to matter
An opinion is only useful for your brand if your audience gives a shit.
3.Hold enough tension to make people pay attention
Different enough from the usual advice that people stop scrolling and think, wait… yes.
4.Read your target audience, build trust and turn them into customers.
This is very different from taking a shot of tequila and letting the most unhinged version of yourself loose on the internet.
The goal isn’t to say everything you think.
It’s to know which ideas are worth building your brand around. Plus, the part most people miss → how to turn those ideas into content that grows your audience, builds trust, and sells what you do.
Having a strong point of view is only the first domino
You can have the smartest, spiciest, most interesting take on the internet and still make exactly $0 from it.
A viral rant is not a business strategy.
Neither is collecting followers who have absolutely no idea what you do or how to buy from you.
Once you know what is worth saying, you need to know how to use it to:
- stop a stranger mid-scroll and pull them into your world.
- tell stories that make the right people think, oh shit, she gets me.
- have your opinions prove you actually know what you’re talking about instead of just having a loud mouth.
- post in a way that naturally creates buying intent without awkwardly stapling your offer onto the end.
- turn attention into email subscribers, inquiries, customers, and sales instead of disappearing into the feed.
The goal is to take people from “wait, who is this?” to “where do I buy?”
That means building the whole path:
Your POV gives people a reason to stop.
Your content holds their attention, builds trust, and makes sales.
This is the part a lot of “just be authentic!” social media advice conveniently skips.
Imagine opening Instagram and knowing how to use it so it stops using you.
You don't need to make a living as an influencer. You need the right people to notice your work, understand why it matters, and know how to take the next step with you.
The tool to make it happen is probably in your hand right now 😉🤳
Fast forward through your first 30 days in POV to Profit
- You know what you talk about.
- You have a handful of themes you can come back to again and again without sounding repetitive or boring yourself to death.
- You know which posts are there to get attention, build trust, show people you know your shit, and which lead naturally into what you sell.
- You have formats you can repeat instead of reinventing the wheel every time you need to post.
- You can have a thought in the shower, on a walk, or halfway through school pickup and know how to turn it into content people will actually care about.
- Your bio clearly says what you do and who you’re for.
- Your content gives people somewhere to go next.
When something works
you know how to build on it instead of treating it like a random fluke.
When something flops
you don’t immediately decide you’ve lost it, the algorithm hates you, and maybe you should delete Instagram forever.
And when somebody disagrees with you, you don’t let one pissed-off stranger send you into hiding.
Social media starts to feel a whole lot less like an exhausting performance and a whole lot more like a tool for your liberation.
That’s the shift.
And I know that shift is possible because I had to learn it the hard way.
I know what it feels like when being visible stops being hypothetical
Before all of this, I was a photographer and brand strategist in Los Angeles.
I had a successful business, strong reputation, and full client roster.
Then 2020 happened and maybe you can guess what happened next…
I started saying what I actually thought online and people didn’t just disagree with me.
They went through my website, found the brands and clients I had worked with, contacted them directly, and told them they would stop supporting their companies if they kept working with me.
Almost overnight, most of my clients dropped me and my business disappeared.
Longtime relationships ended.
People I had worked with for years distanced themselves.
One client I had helped grow from roughly 20K to 50K followers told me she simply could not be associated with me anymore.
Being cancelled in this way felt like a death sentence but ultimately led to me rising like the badass mama Phoenix that I am into a level of sovereignty and authenticity I didn’t see coming.
I lost my business when I stopped playing nice. Then I built a better one.
And no, the lesson wasn’t to shut up. It was to stop building a business that depended on me being palatable to everyone.
I realized the power of strategy which has allowed me to be honest without stirring shit on the internet. You can have both.
I found my voice, built my own platform to more than 30,000 followers, and rebuilt around clients who actually share my values.
The business I have now is stronger, more aligned, and more mine.
That experience changed how I think about personal brands forever.
When you hide what you believe, your voice feels risky.
When you capitulate to the social demands of your clients, it bleeds into your work.
When you build around honesty, it becomes the thing people recognize, trust, follow, and buy from.
When you share the thing other people won’t say, your content travels further, increasing the chance of you reaching your target audience.
Since then, I’ve helped clients and students do exactly that – from people who had been stuck for years to brands and creators growing fast.
One client’s strategy grew past
300K
followers across platforms, generated thousands of leads per month, and reached millions of people monthly through stronger hooks, messaging, visuals, and content strategy.
And inside POV to Profit, I’ve watched students go from posting with no real direction to growing again, generating leads, selling digital products, finding their voice, and finally understanding what the hell they’re doing when they open Instagram.
I have watched students turn their dead offers into a stream of income in weeks.
More than a decade in creative direction, photography, brand strategy, social media, messaging, and audience growth.
I’ve helped clients grow from tens of thousands of followers to hundreds of thousands.
I’ve built strategies that generated thousands of leads per month.
I’ve helped people get out of “Instagram jail,” find their voice, create content that actually moves, and turn that attention into mailing-list growth, inquiries, and sales.
And maybe more importantly, I know what it feels like to be on both sides of visibility:
To want more eyes on your work and to finally get them.
To realize attention can be powerful, uncomfortable, profitable, messy, and occasionally completely unhinged.
That’s why I don’t teach social media like a checklist of hooks, posting schedules, and Reel formats.
Here’s what we build inside POV to Profit
Course access + community + me by your side for 6 months putting this process into motion
Before you can grow, people need to understand what they’re following you for.
This is where we pull apart the mess of your interests, experience, opinions, offers, personal story, and half-formed ideas and figure out what actually belongs at the center of your brand.
Not by shoving you into a microscopic niche.
By finding the through-line that makes all of it make sense.
You’ll learn how to:
- identify the ideas and perspectives that are strong enough to become part of what you’re known for;
- choose content pillars that give you direction without trapping you in a box
- define who you’re actually trying to reach based on who is most likely to care, engage, and eventually buy
- turn your personal story into context and credibility instead of random oversharing
- sharpen the voice people should immediately associate with you
- build a bio and link strategy that makes it obvious who you are, what you do, and where people should go next.
You leave this module knowing exactly what belongs under your brand (and what doesn’t.)
Once you know what you want to be known for, I show you how to turn that into content that actually reaches people.
You’ll learn how I think about the different jobs content needs to do, so you stop treating every post like it should simultaneously go viral, build trust, prove your expertise, and sell something.
Inside this module, you’ll learn how to:
- use my 5 Cs of content: connection, controversy, credibility, current events, and conversion, so every post has a job
- choose between Reels, carousels, and Stories based on whether you want to reach new people, build trust, or sell
- plan content around business goals instead of whatever you happen to feel like posting that morning
- build content in batches without making it sound batched
- combine visual, verbal, and text hooks to stop the scroll, and use trial Reels to test what lands
- turn one strong idea into multiple pieces of content instead of constantly hunting for something new to say
You stop wondering what to post and start knowing why you’re posting it.
A great point of view can still die in bad packaging.
This is where I show you how to translate your ideas into formats people will actually consume.
You’ll learn how to:
- choose between talking-head, yapping, text-led, visual, storytelling, and other Reel formats based on the idea
- build repeatable formats that make content creation faster and your account more recognizable
- develop a visual identity that supports the message instead of distracting from it
- make stronger choices about pacing, framing, openings, and delivery
- turn a raw thought into something that actually works as short-form content
- create enough consistency in your visuals and delivery that people start recognizing your content before they even see your username.
Turn everyday experiences into stories people actually care about
- use three repeatable storytelling frameworks so you’re not starting from a blank page
- build a story library from your experiences, client wins, mistakes, and everyday observations
- create tension, a turning point, and a payoff that keep people watching or swiping
- lead naturally from the story into your offer or next step.
You stop relying on the idea alone and learn how to package it so people actually stick around long enough to hear it.
Views are nice.
Followers are nice.
Neither one pays you if everyone disappears back into the feed.
This is where I show you how to build a bridge between the attention you earn on social media and an audience you can actually reach again.
You’ll learn how to:
- identify the moments in your content where a lead-generation CTA actually makes sense
- build ManyChat flows for comment-to-DM, Story mentions, Story lead generation, and welcoming new followers
- connect your freebie or offer to what people already care about
- capture email addresses and move those contacts into your email platform so you can follow up
- write automated messages that sound like you and give people a clear next step
- test different keywords, messages, and offers so you can see what works.
Instead of renting every relationship from Instagram, you start building an audience you actually own.
This is the part most social media programs weirdly gloss over.
You can get very good at growing an audience and still have no idea how to make money from it.
I show you how to connect the content people already want from you to the work, offers, products, or services you want to get paid for.
You’ll learn how to:
- identify the clearest monetization opportunities hiding inside your expertise, audience, and content, from services and digital products to affiliates, partnerships, and memberships
- understand what kinds of content actually create buying intent
- choose an offer and price it around the problem it solves and the transformation it delivers
- use CTAs without turning every post into an awkward sales pitch
- sell through Stories and ManyChat without suddenly sounding like a different person
- connect social media, your email list, and your offers into one buyer path
- recognize the difference between content that attracts attention and content that attracts buyers.
You stop treating monetization like something that happens after you grow and start building it into the strategy from the beginning.
Getting visible is one thing. Staying visible once people actually start paying attention is another.
I’ve lived the part most social media educators only talk about theoretically: criticism, backlash, judgment, people misunderstanding you, friends and family watching, comments getting weird, and the very real urge to shut the whole thing down.
This module helps you build the capacity to keep going.
You’ll learn how to:
- decide what deserves a response and what deserves absolutely nothing from you
- separate useful feedback from projection, trolling, and noise
- handle criticism without instantly assuming you said the wrong thing
- create boundaries around comments, DMs, and the amount of access strangers get to you
- use the C.A.L.M. framework to get clear, speak naturally, stop overthinking, and keep showing up
- work through the fear of judgment, exposure, and failure without letting it make every decision for you
- stay connected to the reason you’re showing up even when visibility stops feeling fun.
Visible
Because the strategy only works if you stay in the game long enough for it to compound.
You do not need another course you never finish.
You probably already have enough saved posts, PDFs, workshops, podcasts, screenshots, notes, and “I’ll come back to this later” tabs to build three businesses.
Information is not the problem.Implementation is.
Because the hard part is rarely understanding what a hook is.
It’s knowing whether your hook works.
It’s figuring out what CTA makes sense for the post you’re publishing today.
It’s deciding whether the thing you’re about to say is actually strong enough to build around or if you’re just being provocative because you’re bored.
It’s knowing what to do when someone comes for you and suddenly all that confidence disappears.
Live Group Coaching
That’s why you get me for the next 6 months
Every week, we meet for live group office hours where you can bring the messy, specific, real-life version of what you’re working on.
We’ll troubleshoot it together.
You can submit questions in advance, come up for a hot seat, watch the replay if you can’t make it live, and learn from what everyone else is working through too.
There will be planned breaks over summer and winter holidays because I am also a human being with a life.
Throughout your six months?
You have somewhere to bring the stuff no pre-recorded lesson could possibly predict.
Office Hours
The course gives you the framework.The coaching gives you the support to actually use it.
Private Community · 6 Months of Access
Hone your voice around people who won’t ask you to tone it down
There is a very specific kind of hell that comes from trying to become more visible while being surrounded by people who do not understand why you’re doing any of this in the first place.
Your old friends think you post too much.
Your visibility triggers the people in your life who are too scared to post online.
Your family has opinions.
The internet definitely has opinions.
And sometimes the only thing you need is a room full of people who are also trying to say something real, build something meaningful, and make money from it.
That’s what the private POV to Profit community is for.
A place to:
- share the post you’re nervous to publish
- get feedback on ideas before you overthink them to death
- celebrate the Reel that finally moved
- talk through what’s working and what isn’t
- meet other founders, creatives, and practitioners building alongside you
- ask the small questions that don’t need an entire office-hours hot seat
- and be around people who actually want to see you win.
Visibility gets a lot easier when you stop feeling like the only person in your real life trying to do this.
The Bonuses
Extra resources that support the whole experience
Bonus 1
The Reel Editing Toolbox
This bonus gives you the practical editing basics so you can create cleaner, stronger short-form content without spending three hours making a 27-second video.
Bonus 2
The Internet Is Mad at Me Kit
For the moment someone leaves the comment that makes your stomach drop.
You’ll get practical scripts and decision rules for handling negative comments, criticism, disagreement, and the occasional unhinged stranger without turning every comment section into a courtroom.
Bonus 3
Post It Anyway
Because sometimes the hardest part is not knowing what to say. It’s tolerating the fact that people are going to see you say it.
This is your support for the nervous-system side of visibility: getting out of the endless edit-delete-rewrite cycle, hitting publish, and staying grounded when a post feels a little more exposed than usual.
Here’s everything you get when you join today
6-month access to the POV to Profit process
Module 1: Get Clear
Build an online identity people understand, remember, and want more from.
Module 2: Get Seen
Learn what to post, why you’re posting it, and how to create content with an actual job.
Module 3: Get Watched
Turn strong ideas into content people stop for, watch, and recognize as yours.
Module 4: Get Leads
Move people from followers and viewers into an audience you can actually reach again.
Module 5: Get Paid
Connect your content to offers, buying intent, and a clear path to revenue.
Module 6: Stay Visible
Learn how to handle criticism, judgment, and the very human experience of people having opinions about you.
Plus:
- 6 months of weekly live group office hours
- 6 months inside the private POV to Profit community
- The Reel Editing Toolbox
- The Internet Is Mad at Me Kit
- Post It Anyway
$497
Pay in full
or $97/month for 6 months
Same access. Same support.
You have 30 days to put your POV to the test
If you actually implement this and still don’t know what to say, what to post, or what to change next, I’ll give you your money back.
I do not want you buying POV to Profit, watching two videos, getting distracted, and then deciding “it didn’t work.”
Complete the first two modules and publish at least 5 pieces of content using what you learned. Attend one office hour or submit a question for feedback.
Then look at your brand again.
- Are you clearer on what you want to be known for?
- Are your ideas stronger?
- Do you have a better sense of what to post and why?
- Do you understand what needs to change next?
If the answer is genuinely no, email us within 30 days, show us what you implemented, and I’ll refund your enrollment.
No weird games or pretending I can guarantee virality, followers, or money.
I can’t.
What I can guarantee is that if you actually do the work, you deserve the chance to decide whether this gave you a better strategy than the one you walked in with.
That’s the 30-Day Put It to Work Guarantee.
It’s time to show up for yourself and your work.
This is for you if you’re fucking tired of conforming to what others deem “normal”
You do not have a consistency problem.
You have a conviction problem.
(^^OK you might have a consistency problem too, but we can fix that 😉)
POV to Profit is for you if:
- You’ve got more than one interest and refuse to amputate half your personality to fit into a niche.
- You are sick of posting things that could have been written by any reasonably competent person with ChatGPT and a Canva account.
- You’re building a business, offer, practice, product, or body of work that actually matters to you.
- The version of you that gets attention in real life somehow keeps disappearing online.
- You want your content to make people stop, think, reply, join, buy, disagree, remember you.
- You want to make money from your actual perspective instead of flattening yourself into whatever the algorithm seems to reward this week.
- You’re willing to have a point of view strong enough that not everyone is going to like it.
- You’re willing to test what happens when you stop being a lurker and start becoming somebody people actually recognize.
Your POV doesn’t need to be political or polarizing in the traditional sense.
You might be…
The hairdresser
who thinks everyone is doing balayage wrong
The farmer
who sees what nobody outside the industry sees
The candle maker
who has thoughts about the wax everyone else swears by
The nutritionist
who thinks the standard advice is backwards
The photographer
who’s sick of the same recycled posing rules
The coach
who thinks the “industry standard” way of doing things is bullshit
The designer, practitioner, maker, expert, founder, or creative who keeps thinking,
“Why is nobody saying this?”
This is not for you if you want to be universally liked.
If you want guaranteed virality, zero criticism, a perfectly aesthetic feed, or someone to hand you a formula so you never have to think for yourself, this will probably annoy the shit out of you.
Here’s the part nobody wants to say…
The internet does not need another well-behaved expert.
Nobody wants another “5 tips” carousel.
You don’t get a main character life by behaving like an NPC.
A point of view you know how to sharpen and wield is your hall pass to the life you want.
You wouldn’t have made it this far if you didn’t have that. You wouldn’t even have the DESIRE to use your voice to make bank if it weren’t possible for you.
In her words
I went into Jamie’s course incredibly hesitant. I’d been posting on social media consistently, but without any real purpose or direction. I didn’t sell a product or a service, and I honestly wasn’t sure I had anything to offer. Jamie told me, ‘You have gifts to share, and by the end of this, you’ll see it.’ She was absolutely right.
Through her guidance and the way she breaks everything down, I uncovered my authentic voice and gained so much clarity about what I love to share and how to share it. I even created a Substack to start exploring what resonates most with people and how I can serve them better.
I also manage social media for my mother’s functional medicine practice, and applying Jamie’s methods there has helped us create stronger, more engaging content, and it’s been working beautifully.
I’m so grateful for Jamie. This course has given me focus, confidence, and a genuine sense of direction.
Still have questions?
Here are the most common Qs we get about POV to Profit.
What if I don’t have a big audience?
You do not need one.
A bigger audience will not fix unclear messaging, forgettable content, or a weak path from attention to sale.
POV to Profit helps you build the part that matters first: a point of view people recognize, content people care about, and a reason for the right people to stick around.
You do not need 50,000 followers. You need the right people to understand why they should pay attention to you.
What if I still don’t know my niche?
Good.
I would rather help you find the through-line between your interests, experience, beliefs, and audience than force you into a tiny box because it’s “best practice”.
You do not need a perfect niche before you become visible.
You need enough clarity that someone can land on your account and immediately understand who you are, what you care about, and why they should stay.
That’s what we’ll build first.
I’ve already tried being consistent and it didn’t work.
Then posting more of the same thing is probably not the answer.
You can be incredibly consistent with content nobody remembers. You can consistently use weak hooks, safe ideas, vague messaging, and CTAs that go nowhere.
Consistency multiplies what is already there. It does not fix the strategy.
If you have already proven you can show up, amazing. Now we make sure what you are showing up with is actually worth multiplying.
I’m scared saying what I really think will cost me followers or clients.
It might. Someone may disagree with you. That is part of having a recognizable point of view.
But there’s also a cost to never taking a position.
If you’re so polished and agreeable that nobody can tell what you actually believe, there is nothing strong to choose.
I am not teaching you to say every thought that crosses your mind.
I’m teaching you how to know which ideas are worth standing behind, which ones actually serve your brand, and how to use them strategically.
Do I have to be political or controversial for this to work?
A point of view does not mean having a political take on everything or trying to piss people off for engagement.
It might look like:
- a hairdresser saying balayage is being taught wrong
- a farmer calling out a broken industry practice
- a candle maker explaining why the wax everyone uses is actually trash
- a wellness practitioner challenging advice their industry treats like gospel
- a creative who has a completely different way of doing the work.
Controversial is relative to the room you’re in.
Your POV can be about your craft, your industry, your methodology, your customers, your values, or the thing everyone in your field keeps repeating that you think is dead wrong.
Couldn’t I learn all of this for free?
Pieces of it? Absolutely.
The internet can teach you hooks, Reels, captions, CTAs, bios, ManyChat, and content pillars all day long.
What it cannot easily tell you is:
- Which of your ideas are actually worth building around.
- Why your specific content is not landing.
- What to change first.
- What applies to your business and what is just more noise.
Information is cheap. Judgment is not.
That’s what the framework, office hours, and six months of implementation support are here for.
I’ve bought courses before and barely used them.
Then do not buy this because the sales page hyped you up for ten minutes.
Buy it if you’re ready to use it.
POV to Profit is self-paced, but you also get six months of live office hours, replays, advance question submission, and community support so you have somewhere to come back to when the work gets messy.
You do need to participate in your own results but I’m here to help you make that more doable than it’s ever been.
Why do I need 6 months?
Because learning the framework is the easy part.
Using it is where the real work happens. New questions show up that you could not possibly have on day one.
The curriculum gives you the strategy. Six months of me and the community by your side gives you time to actually apply it to a real business in real time.
Remember, you’re not taking a blind leap into the abyss here and never looking back
You have 30 days to actually use POV to Profit.
Complete Modules 1 + 2, publish 5 pieces of content, and bring at least one question to office hours or submit it for feedback.
If you do that and still don’t feel clearer, sharper, or better equipped to use social media strategically, email us and we’ll refund you.
If you’re still here, you already know.
You know you have something to say.
You know you’ve been holding back.
You know there are parts of your voice, your work, your personality, your opinions that never quite make it onto the internet in the form they exist in your actual head.
And you probably also know that playing it safe has not exactly made you rich.
So… maybe it’s time to try something else.
To stop treating your point of view like the risky part of your business and start treating it like the asset it is.
All the saved inspo posts and content calendars in the world are no substitute for knowing what you stand for and how to say it in a way that makes people give a damn.
From there, you’ll have the strategy to transmute that attention into:
- the fully expressed and most unapologetic version of yourself you’ve ever met.
- a much happier bank account and exposure to opportunities that never would’ve found you otherwise.
- an online community full of people who appreciate the real you.
You’ve got the point of view. I’ll show you how to profit from it.